Social Networking Tools
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How To Use Social Networking Sites Like Linkedin and Twitter to Grow Your Business
As any successful business owner can tell you being successful is all about building relationships with your customers. This article speaks to the value of social networking sites as relationship builders which, if managed correctly, have the potential to bring in more business.
For the past few days I have been working on obtaining testimonials for several of my clients who we are helping to create new websites. In the process of interviewing the customer’s client- I ask a series of questions which help me in outlining my client’s brand. One question I ask is “why did you choose this company.” In many cases, what I find, is that the company is already known to the client either because they frequently see the company office, or have a family member or friend that has done business with them. “Word of mouth” is the easiest way to get new business as a relationship of trust has been established via a third party’s experience with the company.
Because most businesses cannot rely solely on word of mouth to generate all their business they try other means of building a relationship such as direct mail, advertisements, radio, and television to name a few.
Increasingly, the internet is becoming a primary means to begin to build a relationship with customers and to target market segments. So how can one establish trust over the internet, which, to many, seems so impersonal and lacking the one-on-one contact that is associated with building a trusting relationship? The answer is simple- just as email usage has grown as a means of communication-social networking sites such as Linkedin and Twitter are being used as tools to share information, share resources, assess consumer needs, to network, and to establish collaborative business relationships. This is not just a local phenomenon- this is happening worldwide. Currently, I am regularly communicating with people in 8 countries and I have not even begun to use all of the available social networking tools.
Although I use these sites primarily for business-there is great value in using the sites to locate old friends, schoolmates, and colleagues. However, in these instances, I use my email or phone to communicate and do not use a public venue to exchange personal information, as I feel it detracts from the community user experience with these public forums. I have heard many online users talking about using proper “netiquette” related to these sites and the consensus is that you should treat the online community communication experience the same as you would in your personal and professional life, e.g. no advertising, spamming, stalking, rude behavior, etc.
In summary, I do not approach social networking sites as a way to socialize or make friends. Just as in “real life” this may happen over time with people you regularly communicate with and have much in common. I keep my online presence cordial and professional and all of the social networking sites to which I am a member have the same professional photo of me, and company information. I do not use my blog, Facebook, Twitter or other sites to tell people what I am doing at the moment as some do. I post links to my articles, offer and ask for advice, link to other’s articles, to interesting technology tools, and marketing resources. It is my belief that one’s online identity can complement and even enhance their face-to-face relationships if one makes a concerted effort to give as well as to receive. As in real life, by taking the time to grow your social networks, business contacts, and by regularly communicating with potential customers to assess their needs- you will have a greater chance of growing your business.
About the Author
Wayne Kessler is President of Accelerated Business Services, a Massachusetts based, full service, marketing consulting, business coaching, and counseling firm specializing in internet marketing, website development, purchase and usage of electronic devices, and helping businesses use social and business networking tools to grow their business. To learn more visit www.waynekessler.com
Social Networking Tools Simplified
Social Networking Tools
Social Networking Tools And College Performance:
Social networking tools and college performance:
Introduction
The following is a report showing the relationship between social networks and college performance, the data set sample size is n =103 and the two variable include social networking time and performance. In order to show the relationship between the two variables social networking time is the independent variable while performance is the dependent variable.
Scatter diagram:
The following is a scatter diagram plot that shows the relationship between the two variables.
The trend line above shows a weak but positive relationship between the two variables, this relationship shows that as social networking time increases performance also increases. From the chart the estimated model is as follows:
Y = 73.051 + 0.0534 X, where Y is performance and X is social networking time. The slope value is 0.0534 meaning that if social networking time is increased by one unit holding all factors constant then the performance value will increase by 0.0534 units.
ANOVA table:
This table is the ANOVA table showing the sources of variation:
ANOVA
variation source
sum of squares
degrees of freedom
mean sum of squares
ess
23.81627594
1
23.81627594
rss
11394.68313
101
112.8186449
tss
11418.49941
103
110.8592176
The table above shows that the level of explained sum of squares is relatively low compared to the total sum of squares and residual sum of squares, the R squared value is calculated as follows r squared = ess/tss and results show that the R squared value is equal to 0.0021, this R squared value shows the deviations of the dependent variable that are explained by the independent variable, in this case only 0.21% of deviations in performance is explained by social networking time, this means that there is a weak relationship between the two variable.
Statistical significance of the estimated values:
In order to determine whether the two estimated values are statistically significant the F test is undertaken,
hypothesis:
Ho: A= B = 0
Ha: A ≠ B ≠ 0
Where a is the constant value estimated, B is the slope value.
F statistics value is calculated as follows:
F = (ESS/ D.F)/ (RSS/ D.F)
Using the ANOVA table the F value is
F = (23.81627594)/ (112.8186449)
F =0.211102305
F test alpha = 0.05
P value 3.8415
The P value > F calculated
This means the null hypothesis that A= B = 0 is accepted and therefore the estimates are not statistically significant.
The above model is not appropriate for forecasting purposes, this is because although there is a relationship between the two variables performance cannot entirely be explained by social networking time only, there are other factors that affect performance which are not included in the model and this is the reason why the residual value is relatively high and the R squared value relatively low.
The chart below shows the standardized residual plot:
From the chart there are a number of outliers that are greater than the value 3 and 2, this can be as a result of inconsistencies in data collected. However this can also be as a result the nature of human behavior which is sometimes unpredictable, respondents with values that are outliers should verify whether information they provided is correct and whether there are other activities they feel affect their performance.
Conclusion:
The estimated model depicts the relationship between social networking time and performance, results show that there is a positive relationship between the two variables, however the R squared values show a weak relationship where only a small percentage of deviation in performance is explained by social networking time, the F test that establishes the statistical significance of the estimated parameters show that the estimates are not statistically significant and therefore the model is not appropriate for forecasting purposes.
Reference:
Mendenhall, W. (2003) Introduction to statistics, Prentice Hall press, New Jersey
Appendixes:
X
Y
Y est
Social networking time (hrs)
Performance (pts so far)
y
x
xy
x2
estimated Y
e
e2
tss
ess
standardized residual
13
65.50
-8.14
2.00
-16.24
3.98
73.75
-8.25
67.98
66.24
0.01
-0.24
11
72.00
-1.64
0.00
0.01
0.00
73.64
-1.64
2.68
2.69
0.00
-0.60
6
67.00
-6.64
-5.00
33.22
25.04
73.37
-6.37
40.59
44.07
0.07
-0.39
12.5
71.50
-2.14
1.50
-3.20
2.24
73.72
-2.22
4.92
4.57
0.01
-0.59
3
66.75
-6.89
-8.00
55.14
64.07
73.21
-6.46
41.74
47.45
0.18
-0.38
11
66.50
-7.14
0.00
0.03
0.00
73.64
-7.14
50.96
50.96
0.00
-0.33
5
70.50
-3.14
-6.00
18.85
36.05
73.32
-2.82
7.94
9.85
0.10
-0.57
12
86.00
12.36
1.00
12.31
0.99
73.69
12.31
151.49
152.80
0.00
0.23
4
86.75
13.11
-7.00
-91.84
49.06
73.26
13.49
181.86
171.91
0.14
0.39
24
76.00
2.36
13.00
30.69
168.89
74.33
1.67
2.78
5.58
0.48
-0.60
29
71.00
-2.64
18.00
-47.48
323.84
74.60
-3.60
12.96
6.96
0.92
-0.54
1
73.50
-0.14
-10.00
1.39
100.09
73.10
0.40
0.16
0.02
0.29
-0.61
6
76.00
2.36
-5.00
-11.82
25.04
73.37
2.63
6.91
5.58
0.07
-0.57
3.5
71.50
-2.14
-7.50
16.05
56.32
73.24
-1.74
3.02
4.57
0.16
-0.60
5.8
82.00
8.36
-5.20
-43.52
27.09
73.36
8.64
74.64
69.91
0.08
-0.20
46
70.00
-3.64
35.00
-127.34
1224.69
75.51
-5.51
30.34
13.24
3.50
-0.44
18
46.00
-27.64
7.00
-193.35
48.94
74.01
-28.01
784.69
763.89
0.14
3.73
5.5
65.58
-8.06
-5.50
44.36
30.30
73.34
-7.76
60.29
64.94
0.09
-0.28
6.5
56.50
-17.14
-4.50
77.20
20.29
73.40
-16.90
285.54
293.73
0.06
0.97
13
79.00
5.36
2.00
10.70
3.98
73.75
5.25
27.61
28.74
0.01
-0.46
7.1
54.50
-19.14
-3.90
74.72
15.24
73.43
-18.93
358.35
366.29
0.04
1.37
7
37.00
-36.64
-4.00
146.71
16.03
73.42
-36.42
1326.76
1342.39
0.05
6.74
23
56.50
-17.14
12.00
-205.59
143.90
74.28
-17.78
316.11
293.73
0.41
1.14
13
49.50
-24.14
2.00
-48.17
3.98
73.75
-24.25
587.83
582.67
0.01
2.64
3
78.75
5.11
-8.00
-40.91
64.07
73.21
5.54
30.68
26.13
0.18
-0.44
5.2
66.75
-6.89
-5.80
39.98
33.69
73.33
-6.58
43.28
47.45
0.10
-0.37
1.1
74.50
0.86
-9.90
-8.53
98.10
73.11
1.39
1.93
0.74
0.28
-0.60
11.1
71.00
-2.64
0.10
-0.25
0.01
73.64
-2.64
6.99
6.96
0.00
-0.57
17
83.00
9.36
6.00
56.13
35.95
73.96
9.04
81.74
87.64
0.10
-0.16
7.5
67.75
-5.89
-3.50
20.64
12.28
73.45
-5.70
32.51
34.68
0.04
-0.43
3.1
82.75
9.11
-7.90
-72.02
62.48
73.22
9.53
90.89
83.02
0.18
-0.11
11.5
64.25
-9.39
0.50
-4.65
0.25
73.67
-9.42
88.64
88.15
0.00
-0.12
12.7
67.75
-5.89
1.70
-9.98
2.88
73.73
-5.98
35.75
34.68
0.01
-0.41
9.75
77.50
3.86
-1.25
-4.84
1.57
73.57
3.93
15.43
14.91
0.00
-0.53
14
76.50
2.86
3.00
8.57
8.97
73.80
2.70
7.30
8.19
0.03
-0.57
13.5
72.00
-1.64
2.50
-4.09
6.23
73.77
-1.77
3.14
2.69
0.02
-0.60
33
83.75
10.11
22.00
222.41
483.81
74.81
8.94
79.86
102.24
1.38
-0.17
18.2
83.00
9.36
7.20
67.36
51.78
74.02
8.98
80.59
87.64
0.15
-0.17
26
74.00
0.36
15.00
5.42
224.87
74.44
-0.44
0.19
0.13
0.64
-0.61
6.5
64.50
-9.14
-4.50
41.16
20.29
73.40
-8.90
79.17
83.51
0.06
-0.17
17.5
53.50
-20.14
6.50
-130.81
42.19
73.99
-20.49
419.66
405.56
0.12
1.71
21
75.25
1.61
10.00
16.11
99.91
74.17
1.08
1.16
2.60
0.29
-0.61
8
50.00
-23.64
-3.00
71.02
9.03
73.48
-23.48
551.22
558.79
0.03
2.44
5.1
73.42
-0.22
-5.90
1.29
34.86
73.32
0.10
0.01
0.05
0.10
-0.61
13.5
87.00
13.36
2.50
33.35
6.23
73.77
13.23
174.98
178.53
0.02
0.36
14
76.25
2.61
3.00
7.82
8.97
73.80
2.45
6.01
6.82
0.03
-0.58
7.5
63.50
-10.14
-3.50
35.53
12.28
73.45
-9.95
99.03
102.79
0.04
-0.06
22.5
85.75
12.11
11.50
139.23
132.15
74.25
11.50
132.19
146.69
0.38
0.12
15
78.50
4.86
4.00
19.42
15.97
73.85
4.65
21.60
23.63
0.05
-0.49
61
82.00
8.36
50.00
418.03
2499.56
76.31
5.69
32.38
69.91
7.13
-0.43
3.75
84.00
10.36
-7.25
-75.17
52.63
73.25
10.75
115.54
107.36
0.15
0.03
4
54.00
-19.64
-7.00
137.56
49.06
73.26
-19.26
371.12
385.68
0.14
1.44
13
59.50
-14.14
2.00
-28.22
3.98
73.75
-14.25
202.93
199.90
0.01
0.51
7
84.25
10.61
-4.00
-42.49
16.03
73.42
10.83
117.19
112.60
0.05
0.04
2.5
55.00
-18.64
-8.50
158.51
72.32
73.18
-18.18
330.67
347.40
0.21
1.22
3.1
78.50
4.86
-7.90
-38.43
62.48
73.22
5.28
27.92
23.63
0.18
-0.46
9.8
81.25
7.61
-1.20
-9.17
1.45
73.57
7.68
58.92
57.93
0.00
-0.29
12
87.00
13.36
1.00
13.30
0.99
73.69
13.31
177.11
178.53
0.00
0.37
7.1
73.00
-0.64
-3.90
2.49
15.24
73.43
-0.43
0.18
0.41
0.04
-0.61
11
82.00
8.36
0.00
-0.04
0.00
73.64
8.36
69.92
69.91
0.00
-0.23
4
67.00
-6.64
-7.00
46.50
49.06
73.26
-6.26
39.24
44.07
0.14
-0.40
30
75.00
1.36
19.00
25.86
360.83
74.65
0.35
0.12
1.85
1.03
-0.61
20
65.00
-8.64
9.00
-77.71
80.92
74.12
-9.12
83.16
74.63
0.23
-0.15
2
84.75
11.11
-9.00
-100.05
81.08
73.16
11.59
134.38
123.46
0.23
0.13
7.5
80.50
6.86
-3.50
-24.04
12.28
73.45
7.05
49.68
47.08
0.04
-0.34
27
83.50
9.86
16.00
157.74
255.86
74.49
9.01
81.12
97.25
0.73
-0.16
12
79.50
5.86
1.00
5.84
0.99
73.69
5.81
33.73
34.36
0.00
-0.43
9
84.00
10.36
-2.00
-20.77
4.02
73.53
10.47
109.59
107.36
0.01
-0.01
2.75
74.50
0.86
-8.25
-7.11
68.13
73.20
1.30
1.70
0.74
0.19
-0.60
7
78.00
4.36
-4.00
-17.46
16.03
73.42
4.58
20.93
19.02
0.05
-0.50
5.5
87.50
13.86
-5.50
-76.30
30.30
73.34
14.16
200.38
192.14
0.09
0.50
3.7
63.00
-10.64
-7.30
77.71
53.35
73.25
-10.25
105.03
113.18
0.15
-0.03
5.5
83.00
9.36
-5.50
-51.53
30.30
73.34
9.66
93.23
87.64
0.09
-0.10
9
62.00
-11.64
-2.00
23.33
4.02
73.53
-11.53
132.98
135.46
0.01
0.12
9
88.00
14.36
-2.00
-28.79
4.02
73.53
14.47
209.34
206.25
0.01
0.55
1.1
74.50
0.86
-9.90
-8.53
98.10
73.11
1.39
1.93
0.74
0.28
-0.60
13
77.50
3.86
2.00
7.71
3.98
73.75
3.75
14.10
14.91
0.01
-0.53
13
77.50
3.86
2.00
7.71
3.98
73.75
3.75
14.10
14.91
0.01
-0.53
10
87.00
13.36
-1.00
-13.42
1.01
73.58
13.42
179.96
178.53
0.00
0.38
5.5
70.00
-3.64
-5.50
20.03
30.30
73.34
-3.34
11.19
13.24
0.09
-0.55
6
76.50
2.86
-5.00
-14.32
25.04
73.37
3.13
9.79
8.19
0.07
-0.56
6
71.50
-2.14
-5.00
10.70
25.04
73.37
-1.87
3.50
4.57
0.07
-0.59
11
72.25
-1.39
0.00
0.01
0.00
73.64
-1.39
1.93
1.93
0.00
-0.60
3
82.00
8.36
-8.00
-66.93
64.07
73.21
8.79
77.25
69.91
0.18
-0.18
14
76.50
2.86
3.00
8.57
8.97
73.80
2.70
7.30
8.19
0.03
-0.57
3.5
76.00
2.36
-7.50
-17.72
56.32
73.24
2.76
7.63
5.58
0.16
-0.57
1.1
89.00
15.36
-9.90
-152.14
98.10
73.11
15.89
252.51
235.97
0.28
0.79
14
77.00
3.36
3.00
10.07
8.97
73.80
3.20
10.25
11.30
0.03
-0.56
4
64.50
-9.14
-7.00
64.01
49.06
73.26
-8.76
76.82
83.51
0.14
-0.19
11
69.50
-4.14
0.00
0.02
0.00
73.64
-4.14
17.13
17.13
0.00
-0.52
8
55.20
-18.44
-3.00
55.40
9.03
73.48
-18.28
334.09
339.98
0.03
1.24
7
83.00
9.36
-4.00
-37.49
16.03
73.42
9.58
91.69
87.64
0.05
-0.10
7.5
83.58
9.94
-3.50
-34.84
12.28
73.45
10.13
102.59
98.83
0.04
-0.04
5.5
83.50
9.86
-5.50
-54.28
30.30
73.34
10.16
103.13
97.25
0.09
-0.04
13.5
64.00
-9.64
2.50
-24.05
6.23
73.77
-9.77
95.49
92.90
0.02
-0.08
10
76.00
2.36
-1.00
-2.37
1.01
73.58
2.42
5.83
5.58
0.00
-0.58
19.4
85.50
11.86
8.40
99.58
70.49
74.09
11.41
130.25
140.69
0.20
0.11
5.5
87.00
13.36
-5.50
-73.55
30.30
73.34
13.66
186.47
178.53
0.09
0.42
10.5
76.00
2.36
-0.50
-1.19
0.25
73.61
2.39
5.70
5.58
0.00
-0.58
9.5
79.00
5.36
-1.50
-8.07
2.26
73.56
5.44
29.61
28.74
0.01
-0.45
8
87.00
13.36
-3.00
-40.14
9.03
73.48
13.52
182.84
178.53
0.03
0.40
11
85.00
11.36
0.00
-0.05
0.00
73.64
11.36
129.09
129.08
0.00
0.10
10.5
75.00
1.36
-0.50
-0.69
0.25
73.61
1.39
1.93
1.85
0.00
-0.60
total
1133.45
7584.78
0.00
0.00
445.79
8344.23
0.00
11394.68
11418.50
23.82
mean
11.00436893
73.64
0.00
110.63
stdev
180.53
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Does the use of online social networking tools, (IM, MySpace, Facebook, etc…) make teens more or less social?
Are teens still learning the skills they need to function “properly” in an offline social situation otherwise known as “The Real World?”
Depends on the person, some use it to make new friends in “Real life” others just make online friends.
‘(web 2.0 social networking tools) ***Secrets Revealed***
